The Five Most Important Concepts of Marketing:
An Unconventional View of what Successful Marketing is All About
INTRODUCTION
This marketing mini-series covers what I perceive as the top five elements of successful marketing, based on my experiences and research. It is mainly intended for aspiring marketers who want to get a firm grasp of the basics of marketing from a broad perspective, though it can also serve as a great reminder to more experienced marketing professionals. Rather than being a how-to guide, this series should be viewed as an overview or a reminder of what really matters in marketing. These concepts apply to all forms of true marketing.Being such a broad topic, identifying just five marketing concepts was a challenge in itself. I wanted to select a few concepts that stand out above the rest and that apply across the entire discipline.
The five concepts I will discuss are commonly implied throughout marketing texts. Unfortunately for aspiring marketers, they are usually not discussed directly, at least not at the basic level. Yet, as mentioned, these are some of the most important marketing concepts to understand.
I begin this mini-series by discussing two specific, well-defined marketing concepts, neither of which is covered sufficiently in basic Marketing texts. The final three concepts are more broadly-defined and are of paramount importance to marketing. In my opinion, each of these five topics deserves its own chapter in any Principles of Marketing text. Throughout these postings, I have inserted links, in case you would like to learn more about some of the marketing terms used.
Each week, I will post my thoughts on a new topic, in descending order, like a countdown. Feel free to send me any comments. But remember, I have attempted to keep this discussion as broad as possible. Also, if you have another opinion, please let me know what you think are the top marketing concepts that aspiring marketers should keep in mind.
OK, let’s jump right in…
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